White Shirt Campaign 2016


One woman dies from ovarian cancer in Australia every 10 hours and 350 new cases are diagnosed in New Zealand each year. There is no early detection test. There is no cure.

For each white shirt sold during the 2016 White Shirt Campaign, 7 April to 2 May, Witchery has donated everything except GST to the Ovarian Cancer Research Foundation (OCRF) reaching a total in excess of $1.2M.

How did people get involved?

They BOUGHT a Witchery white shirt between 7 April to 2 May

They HOSTED a white shirt fundraising event at www.whiteshirtcampaign.com.au

They SHARED a photo captioned with ‘I wear a white shirt because…’ and a message of support

They NOMINATED a friend to join the fight by tagging them and asking why they wear a white shirt

And they TAGGED #whiteshirtcampaign @ocrf @witcheryfashion