Frocktober History

Now in its 12th year, Frocktober continues to build momentum year on year, empowering women around Australia to Frock Up, Raise Funds and Frock Cancer.

Ovarian cancer is the most lethal of gynaecological cancers. Without an early detection test, it claims another life every eight hours.

As one of the most prominent fundraising events on the OCRF calendar, Frocktober 2018 is your chance to get involved, joining the sisterhood of passionate women who proudly frock up throughout October and raise urgently-needed funds for innovative ovarian cancer research. Because it’s only by funding research that we can find a reliable method to detect ovarian cancer in its early stages and save women’s lives.


A short history of Frocktober

In 2007, ten friends were sitting around a table in a 24-hour diner in Geelong. Their backgrounds spanned business, architecture, health, education and design, but they shared one common concern.

They were discussing how they could encourage more women to get involved in a cause that impacts every woman, everywhere—ovarian cancer awareness and research.

Their solution was a quirky fundraiser that would empower women to rethink something they saw everyday—their wardrobe—and transform it into something special. That’s how Frocktober was born.

The themes these wonderful women imagined would drive interest and participation – creativity, flexibility and diversity – still underpin the campaign to this day.

Creativity:

Rather than spending money on new outfits, Frocktober encourages women to donate that money to the cause and instead get creative with their dresses—sewing their own garments, up cycling older pieces, or swapping with friends to rise up to the challenge.

Flexibility:

The only dress code barrier is that participants wear a frock – a one piece dress. There are no restrictions on how you join in. Whether you want to dress up every day for the whole month of October, hold a one off event, or wear the same dress styled differently each day, the choice is yours.

Diversity:

Ovarian cancer does not discriminate. Frocktober places women’s diversity in the spotlight, embracing and celebrating shape, size, colour and style.

a

The Frocktober Figures

Revamped from last year, the 2018 Frocktober Figures will be announced soon.

These five powerful women embody the spirit of Frocktober, dishing our fashion and fundraising tips to help everyone taking part reach their Frocktober goals.


Frocktober timeline

frocktober for OCRF

The start

The first Frocktober event, a party hosted by the Frocktober Founders, raised $200.

In 2008, Frocktober Inc was established, which included the first Frocktober logo personified by Laverne Frocktober. Laverne answered any emails that came in with questions, and more generally embodied the spirit of the campaign. She was the ‘every woman’.

The second Frocktober fundraiser was a month full of events, culminating in a Frocktober party at the National Wool Museum in Geelong. It raised over $19,640.

Growth

In 2010, Frocktober cracked its first six-figure fundraising total. This year, $112,000 was raised for ovarian cancer research.

Crossing state lines

In 2011, Frocktober crossed state borders and received its first major piece of national press, with one participant appearing on 9 News Darwin promoting the event.

The Frocktober 2013 campaign was ‘Love the Frock You’re In’

The Frocktober 2014 campaign was ‘Every Frock Has A Story’

frocktober for OCRF

A new beginning

In 2016, the OCRF took the reins of organising Frocktober as it continued to grow.

In 2017, 417 people frocked up, collecting over 6,000 donations and raising over $407,000.

Taking inspiration from the iconic Laverne, Alexandra Nea illustrated the five Frocktober Figures, depicting the diversity of women who take part, including City Chic, Vintage lover and Rockabilly babe.

Frocktober also partnered with Ooh Media, NOVA/Smooth FM, Review Clothing Australia and Broadsheet for increased awareness, delivering four print articles, six online pieces, and a television and news spot.

Now is the time to start thinking about your fabulous Frocktober creations for 2018 to make this year’s event even brighter and bolder than before.

Registrations open Monday 27th August—stay tuned!